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Not-for-Profit
Marketing
Whether
trying to increase enrollment, visits or membership, growth
is key for not-for-profit organizations as well. TKG brings
experience in helping service, philanthropic and educational
organizations develop and sustain an effective marketing effort.
Effective
not-for-profit marketing begins with an understanding of the
“customer” who can provide insight into how the organization
can strengthen its position.
For organizations seeking increased support in an increasingly
competitive environment, TKG can provide the following;
• Interim
Marketing Management––serve
as your organization's chief marketing officer
• Market
Plan Development––develop
your organization's marketing and communication plans
• Strategic
Planning Workshops—facilitate
discussions regarding direction and strategic imperatives
• Market
Audit—Determine
opportunity for strengthening your market position and brand
• Marketing
Implementation Services:
•
Message development to hit your target market’s
sweet spot
• Public relations to enhance and support your
image
• Fund- and member-drive communication to align
to your objectives and key benefit messages
• New program or service promotion to spread the
word to key audiences
• Ambassador development to turn your staff and
volunteers into advocate
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