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Marketing Management Audits
Do you know how well your marketing efforts are working? Do you want to find opportunities for improvement? A marketing management audit does just that.
With this audit, The Kavanaugh Group examines key marketing competencies. Through interviews with customers, prospects and sales reps, TKG will identify areas for improvement. Specifically, we look at your processes for:
• Targeting
• Positioning
• Pricing
• Branding
• Sales channel selection and management
• Product/service development
• Product management
• Customer management
• Market research
• Marketing communications
The audit results in a report showing how you can improve your marketing decision process and thus your marketing performance overall.
This objective and independent assessment allows you to pinpoint how you can get more from your marketing efforts—more sales, more profits and more loyal customers
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