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Kelly Kavanaugh is an expert in strategic marketing and opportunity development. Kavanaugh has 20 years experience in the fields of general business management, marketing, strategy and communications. She is recognized for developing clear strategy, compelling value propositions and strong messaging and positioning for organizations and products. She truly has a special knack for uncovering and realizing profitable and achievable opportunities for growth by applying sound research, market insight and intuition.
Kavanaugh has a real aptitude for strategic marketing—identifying the target market, uncovering the market’s sweet spot, knowing the competitive landscape, crafting a winning value proposition, establishing the revenue and income targets and aligning with a channel strategy. Having led strategic marketing for multiple divisions of The Reynolds and Reynolds Company, she brings broad industry and product category expertise to any engagement.
As a marketing turnaround specialist, Kavanaugh gets results with strategically aligned “street-ready” actions and programs. Her specialty is getting into the heads of customers and shaping the message, solution and price in a way that makes real sense to them. Because of this, Kavanaugh is often tapped to lead business turnarounds or new starts. Her quick study of markets has enabled her to develop winning technical and service-based solutions, improve sales channel effectiveness and strengthen product and company brands.
With a background in communications and public relations, Kavanaugh has won numerous awards for corporate publications, advertising and marketing communications. She has developed and led workshops on strategic business planning, marketing fundamentals, value-based pricing, new product introductions and public relations planning. She also has experience in facilitating strategy formulation and problem-solving sessions. Kavanaugh holds a bachelor’s degree in journalism from The Ohio State University and an MBA from Wright State University. |
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